Kelsey Kruzel

January 18, 2018 12:20 pm
It’s always been “all about the customer” … or has it? Continue Reading …
January 12, 2018 12:26 pm
As we start a new year, let’s think about which resolutions we can make as an industry to better serve our customers in 2018. Continue Reading …
March 28, 2017 3:55 pm
In our final phase of the “Language of Closers” research, we looked at the words that engaged customers by shopper type. Continue Reading …
February 15, 2017 4:47 pm
As chronicled in the best-selling book and movie, Moneyball: The Art of Winning an Unfair Game, Billy Beane and his Oakland regime helped usher in a new era of player performance evaluation. Continue Reading …
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