Special Reports

CDK Special Reports

You can't make decisions without the right information. In the ever-changing dealership world, being armed with the latest research that affects your customers and your business is a must. Our research teams are constantly evaluating the marketplace and finding the next new thing that you need to know. Browse our Special Reports to stay up-to-date on the latest trends and continue to move your business forward.

Year-end Report: Perspectives and Predictions

A lot happened in 2017 in the automotive retail industry. Our first annual Year-end Report looks back on all we learned this year -- and our predictions for 2018.

  • Thursday, January 4, 2018 - 08:45

    The first contact between a car shopper and a dealership is often online. This crucial interaction can be a deciding factor in whether that shopper chooses your dealership over another.

  • Thursday, January 4, 2018 - 08:06

    When it comes to buying a car, Millennials do things differently. From how they research options online, to how they narrow down their favorite vehicles to how they choose their final dealership, Millennial shopping behavior is one of a kind.

  • Thursday, January 4, 2018 - 08:26

    As a woman purchasing a new car, you always worry that the salesperson won't treat you or respect you as much as they would a man making the same purchase.