CDK CRM Helps You Stay in Touch with Current and Prospective Customers

The right Customer Relationship Management (CRM) solution can increase your Sales opportunities.

CDK CRM gives you the tools you need to manage leads better and turn them into sales for your automotive dealership. With our new mobile integration, you can even enter or update your leads from anywhere at any time.

With mobile capabilities, you can:

  • See all of your leads, including Sales, Parts and Service
  • Search vehicle inventory and add a vehicle to a lead
  • Add a follow up task while working the lead
  • Update the ‘Road to Sale’ with a few finger taps
  • Use email templates for added convenience on your mobile device

CDK CRM makes it easy to improve the Return on Investment (ROI) of your marketing campaigns through efficient customer targeting. This car dealer software also keeps your customers happy and coming back by improving communication between customers and dealers.

  • Easily capture leads from any source
  • Build more revenue by maximizing your existing Service customers with targeted customized campaigns
  • Streamline your process by integrating other CDK front-end solutions such as CDK Desking, CDK Vehicle and Credit systems to create a single, streamlined deal workflow

Logging 100% of your leads has been a challenge ever since CRM software was created. CDK has solved the issue by integrating CDK Telephony Onsite with your CDK CRM. Not only is it easy for Sales Representatives to use, but it’s automated … the customer’s information transfers directly into your CDK CRM software with a click of the mouse.

Next Steps

Complete the Product Information Request form on the right to have an CDK CRM Sales Specialist contact you.

Using CDK CRM Strategies in Your Dealership

The CDK CRM system gives you the tools needed to increase customer satisfaction and successfully manage your relationships. A new bulk email feature helps you quickly send up to 100 customer notifications and promotions. CDK CRM can help your automotive dealership reach out to more people and help track the leads. All you have to do is turn them into customers.

This fully-loaded CRM software helps you:

  • Consolidate all leads into a single, easy-to-use database with Lead Management
    • Assign new lead responsibilities, track statuses, respond to requests, and analyze important information
  • Automate follow-ups with Business Development (BDC)
    • Reminds your customers to come back to your dealership—for service, maintenance or an additional vehicle
  • Create and execute campaigns efficiently with Campaign Management
    • Keep tabs on responses and profits, so you can repeat your most successful campaigns
  • Capture more Sales and Service opportunities through better Customer Management
    • Better understand the “lifetime value” of each customer by keeping each Service visit and sale stored in one easy-to-access database
  • Create and deliver high-impact marketing pieces with Direct Marketing Services
    • Design, print and mail postcards and letters in a matter of minutes from our easy-to-use, template-based system

Options are also available to make CDK CRM even more effective for your automotive dealership, including:

  • Data Mining – spot and respond to trends with simple customer activity and campaign result reports, helping you better spend your marketing dollars
  • Premier Strategic Consultants – receive guidance from an automotive industry expert who thoroughly understands CDK CRM, so you can capitalize on your marketing investments

CDK CRM gives you instant access to customer and prospect history, which you can use to increase profitability and overall customer satisfaction.

Combining CDK CRM with Other CDK Solutions Multiplies Your Potential

Why use a variety of disconnected vendors when you can have a seamless, one-stop-shop in CDK?

CDK CRM drives even more results throughout your automotive dealership thanks to seamless integration with these other CDK solutions:

  • CDK Network Phone allows access to customer records in seconds, including follow-up and Service reminders; easily record customer calls and replay them from the Call Log in the Customer Profile for training or security purposes
  • CustomerTouch® helps you contact customers in your CDK CRM database using automated voice, live voice, email or text messaging
  • CDK’s Digital Marketing drives revenue by taking your marketing online
  • CDK Desking can tie your quotes to your customer records
  • CDK CRM Equity Calculator and Lot Management Equity Calculator let you view vehicle equity position and help you build campaigns
  • Strong Mail allows you to see when an email has been opened for a campaign

Next Steps