Amber Good

Amber is responsible for the implementation and go-to-market strategies for current and new CRM offerings for CDK Global. With over 16 years of experience in the automotive industry,she’s excited to highlight dealership needs and support them with innovative solutions.

Lead Product Marketer, CRM

It’s Time to Raise Your Sales Workflow Standards

Dealership sales associates manage thousands of customer leads and close hundreds of vehicle sales every year. To do their job, they lean on a number of applications and digital tools.

According to CDK Global research, the average dealer uses 10+ systems to shepherd a lead through the process to a closed sale (that’s a lot of systems, to say the least).

Amber Good