Jen Miller

Jen Miller is the Lead Product Marketer for CDK Global’s Roadster Digital Retail and Salty Embedded Insurance. She is responsible for assisting the company’s sales, implementation, and success teams with go-to-market strategies for current and new product offerings. With over 15 years of experience in business development and marketing strategy, Jen has helped execute business strategies to maximize profitability and retention.

Lead Product Marketer, CDK Global

Adopting Digital Retail in the Showroom

Digital retailing tool use surged during the pandemic, and now 84% of dealers report using it in some capacity. But only 30% of dealers use the tools in the showroom to incorporate shopper preferences once they’re in the store. Yet, dealers using digital retail tools throughout the sales journey gain five more units on average per salesperson!

User Experience Can Make — or Break — Your Dealership

Today’s connected consumer spends nearly seven hours a day on their computers, tablets and mobile phones.

Jen Miller