Make more informed decisions by learning from our experience
Misconceptions about franchise car dealership Service departments persist despite industry efforts to change the conversation. You know how it goes: Dealership service centers are too expensive; the technician around the corner will do the same work; etc.
As a result, many vehicle owners skip car dealerships and turn to independent and chain shops. Franchise dealers retain only about 30% of customers after warranties and maintenance programs expire, according to CDK Research. That lost revenue adds up to tens of millions of dollars every year.