CDK Global

Artificial Intelligence (AI) seems to be on every newscast, in every headline and across social media feeds. And while it may be the hot topic for the tech crowd, car dealers have been investigating and investing in the technology for years.

In a new survey, CDK Global uncovered what dealers think about AI and found that it’s positively impacted sales, inventory management, service and parts. Nearly every area of the dealership can benefit from current and future use cases of AI.

The 2023 Trendsetter’s Guide to Automotive Retail by CDK Global highlights issues facing the Automotive Retail industry today through the lens of self-identified respondents who are the first to implement change (Trendsetters). Download the full report to find out how Trendsetters are facing the biggest issues in 2023.

In today’s market, opportunity remains strong in the F&I department, especially for products that protect customers’ vehicle investments. Vehicle prices are dropping slightly but still remain historically high while higher interest rates also add to the bottom line for buyers. Customers who’ve spent more than anticipated on a new vehicle need to be introduced early and often to how finance and insurance products can protect a car purchase that they may intend to keep longer as well.

In our recent Service Shopper 2.0 study, we surveyed over 2,000 active shoppers who frequent dealers, independents, and mobile mechanic services to uncover current market trends.
In our latest Friction Points study, we uncover where the industry has improved and what still creates friction for customers.
This infographic illustrates the benefits of optimizing internet-based application traffic with an SD-WAN solution like CDK Cloud Connect.