The ongoing new and used vehicle shortage will not be here forever, but it has forced dealers to acquire, stock and sell whatever vehicles they can get their hands on.
CRM (customer relationship management) software is your dealership’s most versatile tool. It handles everything from marketing to lead nurturing and customer relationship building.
As Sales Manager at Rusnack Mercedes-Benz of Arcadia, CA, Huy Nguyen knows full well that having an integrated CRM system is crucial to creating a better buying experience for his customers.
Less inventory to sell also means that many salespeople are sitting idle right now. Why not put them to work sending targeted emails to customers and prospects?